Ireland: Marketing Campaign Executive

Job Description

Job Title: Marketing Campaign Executive

Reports to: Telemarketing Manager

Liaises with: Supporter Marketing Team, Web Team, Corporate & Major Donor Team, Communications Team, Active Citizenship Team, Donor Care Team

Job location: Dublin

Pay Band:€34,239 - €40,281

Contract: 12 month fixed term contract

Job Purpose: The Marketing Campaign Executive will be responsible for managing and delivering direct marketing campaigns with predominant focus on managing the telemarketing campaign programme. The primary objective of the role is to maximise income from individuals in Ireland by engaging, recruiting and retaining supporters.

Key Responsibilities:

1. Manage the telemarketing programme for Supporter Marketing by taking a strategic and donor centric approach to maximise income potential over the short, medium and long term, whilst delivering a great supporter experience.

2. Manage the development and implementation of telemarketing campaigns to include: briefing, planning, audience selection, script writing and optimisation, performance monitoring and post campaign analysis. Campaigns will target individuals with traditional fundraising and community based asks.

3. Manage the development and implementation of activities to support the telemarketing campaigns where appropriate to maximise efficiencies and effectiveness of the telemarketing programme, including emails, social, display, direct mail, etc.

4. Management of telemarketing programme budgets including monitoring of expenditure and targets.

5. Management of relationships with supporters where required (event participants, groups and volunteers).

6. Management of external suppliers (telemarketing agencies, direct marketing agencies, media buyers, digital agencies, data agencies, telemarketing agencies and printers).

7. Proactively participate in community events and challenges.

8. Review of telemarketing campaigns to provide insights and recommendations to improve campaigns performance.

9. Work with other members of the Supporter Marketing and Telemarketing Teams to develop innovative and successful telemarketing fundraising campaigns to contribute to the achievement of the fundraising targets and objectives.

10. Attend conferences, relevant events and training as opportunities arise.

Skills and Experience Required:

Essential

• Third level qualification in marketing, business or related discipline

• At least two years’ experience in a marketing environment with experience in managing direct marketing campaigns from start to finish

• At least 12 months’ experience in a telemarketing environment or relationship management

• Experience working with data, writing data briefs, and targeting and segmenting audiences

• Strong project management skills

• Experience of managing budgets

• Experience of managing external suppliers

• Strong analytical skills

• Result oriented attitude

• Excellent telephone and face to face communication, interpersonal and negotiation skills

• Excellent written skills including experience of writing and/or commenting on fundraising copy

• Excellent organisation skills and experience of managing a varied workload

• Ability to work as part of a team as well as on own initiative

• Excellent problem solving attitude

Desirable:

• Previous experience working in a fundraising environment

• Previous experience of delivering digital campaigns

• Experience working with groups or volunteers

• Knowledge of and interest in development issues and a commitment to Concern’s work with people in the developing world.

Concern has a Programme Participant Protection Policy and an organisational Code of Conduct which have been developed to ensure the maximum protection of programme participants from exploitation, and to clarify the responsibilities of Concern staff, consultants, visitors to the programme and partner organisation, and the standards of behaviour expected of them. In this context, staff have a responsibility to the organisation to strive for, and maintain, the highest standards in the day-to-day conduct in their workplace in accordance with Concern’s core values and mission. Any candidate offered a job with Concern Worldwide will be expected to sign the Programme Participant Protection Policy and the Concern Staff Code of Conduct as an appendix to their contract of employment. By signing the Programme Participant Protection Policy and the Concern Code of Conduct, candidates acknowledge that they have understood the contents of both the Concern Code of Conduct and the Programme Participant Protection Policy and agree to conduct themselves in accordance with the provisions of these two documents.

Concern receives a substantial amount of funding from external donors each year. Increasingly donors are introducing requirements whereby future funding is conditional on Concern ensuring that the names of any new employee or volunteer do not appear on terrorism lists generated by the European Union (List of person, groups and entities to which Regulation (EC No. 2580/2001 applies), the US Government (Office of Foreign Assets Control list of specially designated Nationals and Blocked Persons) and the United Nations (Consolidated List).

Any offer of employment (either paid or voluntary) with Concern Worldwide will only be made following a successful clearance check being conducted on the applicant. For additional information please consult our web site or contact the Human Resource Division in our Head Office.

By submitting a formal application for paid or voluntary employment to Concern, you agree to Concern carrying out a clearance check as outlined above and that Concern will not proceed to recruit you should your name appear on any of the aforementioned lists

To apply: CVs should be submitted through our website at https://jobs.concern.net by closing date: 17/08/17

Candidates must be legally entitled to work in Ireland at the time of application.

Concern is an equal opportunity employer and welcome applications from all section of the community.